Betuft

Background
Betuft is a tufting studio based in Hong Kong that specialises in creating hand-tufted rugs and wall hangings. Betuft offers classes and workshops for those interested in learning the art of tufting. These classes provide an opportunity to learn from the experts and create your own tufted masterpiece. They work closely with customers to create a unique design that reflects their personal style and preferences.




The use of bold and clean lines can create a simple yet memorable logo that effectively communicates the core values of the brand. The design can also showcase the craftsmanship and attention to detail that goes into creating hand-tufted rugs and tapestries.


The design concept for creating a logo is to incorporate the distinct feature of tufting - the line - to represent how it connects everything together. By utilizing the line in the logo design, we can convey the concept of continuity and unity.
More Works

The design concept for the logo focuses on incorporating the distinct feature of tufting—the line—to symbolize how it connects everything together. By utilizing this line in the logo design, it highlights the craftsmanship and attention to detail involved in creating hand-tufted rugs and tapestries.

