中条フルーツ農場
Background
For this design project, I drew inspiration from the vibrant and distinctive colors of apples, which I believe are the fruit's most significant feature. The approach focused on a minimalist color palette, letting the natural hues of the apples stand out without relying on additional graphics. This simplicity not only highlights the fruit's inherent beauty but also creates a strong and memorable brand identity.
*Please note that there are no any affiliations between this work with 中条フルーツ農場.
The leaflet design is simple, with the central graphic grabbing immediate attention. Reflecting the playful nature of the fruit farm's apple-picking events, I aligned the text at different levels and added tags around the graphic. This creates a dynamic, lively feel that matches the brand's vibrant personality.
The design concept for the logo focuses on incorporating the distinct feature of tufting—the line—to symbolize how it connects everything together. By utilizing this line in the logo design, it highlights the craftsmanship and attention to detail involved in creating hand-tufted rugs and tapestries.
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